Oct 16, 2026 /EN /Identity Design
Brand Mascots That Work: Designing a Character People Want to Talk About
A logo cannot wave, joke or apologize. A good brand character can. How to design one that works across feeds, packs and chats.
October 1, 2026
Muliabox
Muliabox makes cardboard packaging for businesses. We are giving the brand a friendlier voice, led by the line Bagus Pakai Kardus and a box character with plenty of personality.
Year
Ongoing
Client
Martha Meilita
Category
Brand Rejuvenation
Product Duration
October - Ongoing
Context
Packaging is often treated as a commodity. Muliabox wanted to be seen as a partner that makes good packaging approachable for brands of every size.
Concept
A cheerful box mascot, a calm blue and teal palette and a playful tone of voice that turns cardboard into something people want to talk about.
Content
Logo refresh, mascot and illustration system, staff uniforms and ID cards, sample packs, merchandise and social media content.
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03
//FAQ
Concerns
BASED IN Bandung,
Indonesia
Graphic Design Studio
Brand Identity Consultant
CCnC Design − Context, Concept & Content; is a design studio focusing on brand design consultancy. Through visual systems, identity design, art direction, and storytelling, we create brands. We maintain proper value and experience while addressing unambiguous responses.
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