Oct 17, 2026 /ID /Working With a Studio
Biaya Branding di Indonesia: Panduan Harga 2026
Berapa biaya branding di Indonesia? Kisaran harga dari logo sampai rebranding, faktor yang menentukan biaya, dan hal yang perlu dicek sebelum tanda tangan.
( Context, Concept & Content )
Insights
Notes from the studio on branding, identity and design. Catatan studio seputar branding, identitas, dan desain.
Oct 17, 2026 /ID /Industries
Branding F&B: Membangun Brand Kafe dan Restoran yang Diingat
Dari gelas takeaway sampai aplikasi pesan antar: cara membangun brand kafe dan restoran di Indonesia, dengan contoh Imago Hills, Mutu Loka, dan Ayam Simpang…
Oct 16, 2026 /EN /Identity Design
Brand Mascots That Work: Designing a Character People Want to Talk About
A logo cannot wave, joke or apologize. A good brand character can. How to design one that works across feeds, packs and chats.
Oct 16, 2026 /EN /Industries
F&B Branding in Indonesia: What Makes a Cafe Brand Memorable
Good coffee is the entry ticket. What makes people return, recommend and photograph a cafe is often the brand.
Oct 16, 2026 /EN /Brand Strategy
Brand Architecture for Holding Groups: Branded House or House of Brands?
When one brand becomes many, how should they relate? The three common models and how to choose, with examples from wellness and hospitality.
Oct 15, 2026 /EN /Verbal Identity
One Voice, Two Languages: Building a Bilingual Verbal Identity
Customers read a brand before they study its logo. How to give a brand one personality that sounds native in two languages.
Oct 15, 2026 /EN /Market Entry
Naming a Brand for Indonesia: Language, Meaning and Cultural Checks
A name has to survive Bahasa Indonesia, regional languages and social media. The checks we use when naming for the Indonesian market.
Oct 15, 2026 /EN /Brand Strategy
Brand Rejuvenation: How Heritage Brands Modernize Without Losing Their Regulars
Between a light refresh and a full rebrand: how to modernize a heritage brand while protecting what loyal customers already love.
Oct 15, 2026 /EN /Industries
Hotel Branding in Indonesia: Designing a Stay From Arrival to Amenities
A hotel brand lives in every step of a stay. How we approach hospitality identities, from wayfinding to the bottle of soap.