Oct 16, 2026 /EN /Brand Strategy
Brand Architecture for Holding Groups: Branded House or House of Brands?
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December 31, 2023
Morazen
Morazen is a four to five-star hotel by Mora Group. Its identity is built to feel refined and welcoming, from the facade to the smallest piece of guest stationery.
Year
2023
Client
Mora Group
Category
Hospitality
Product Duration
2023
Context
An upscale hospitality brand that has to communicate quality at every touchpoint, from guests arriving at the entrance to those settling into their rooms.
Concept
A modern wordmark with a distinctive angled A, paired with warm gold and earthy tones that feel premium without feeling cold.
Content
Logo and identity, building signage, pictograms and wayfinding, business cards, stationery, vehicle livery and digital screens.
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03
//FAQ
Concerns
BASED IN Bandung,
Indonesia
Graphic Design Studio
Brand Identity Consultant
CCnC Design − Context, Concept & Content; is a design studio focusing on brand design consultancy. Through visual systems, identity design, art direction, and storytelling, we create brands. We maintain proper value and experience while addressing unambiguous responses.
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