Oct 16, 2026 /EN /Identity Design
Brand Mascots That Work: Designing a Character People Want to Talk About
A logo cannot wave, joke or apologize. A good brand character can. How to design one that works across feeds, packs and chats.
December 30, 2023
Bell Living Lab is a bio-leather company working with living materials. We rejuvenated the brand to express a focus on sustainability and innovation through organic, connected forms.
Year
Client
Category
Product Duration
Bio-leather is a new material that many people have never touched. The brand needed to make the science feel approachable while staying credible.
A circular logo of intersecting shapes that form something new, standing for collaboration and connected ideas. Bacteria drawn as a network of strands with a bell at its centre echo the way mycelium connects living things, and the way a bell brings people together.
Logo and identity system, exhibition design, posters, an introductory book, character illustrations, lanyards and product applications.
03
//FAQ
Concerns
BASED IN Bandung,
Indonesia
Graphic Design Studio
Brand Identity Consultant
CCnC Design − Context, Concept & Content; is a design studio focusing on brand design consultancy. Through visual systems, identity design, art direction, and storytelling, we create brands. We maintain proper value and experience while addressing unambiguous responses.