Oct 16, 2026 /EN /Brand Strategy
Brand Architecture for Holding Groups: Branded House or House of Brands?
When one brand becomes many, how should they relate? The three common models and how to choose, with examples from wellness and hospitality.
January 9, 2026
Odilia Infinity Corp.
OIC is the axis around which luxury spa & wellness sanctuaries and premium gym & fitness brands orbit, each distinct, yet unified by a shared promise of excellence and purpose. In a world that moves at an ever-accelerating pace, OIC was born from a vision both timeless and transformative: to reimagine well-being as a seamless integration of body, mind, and spirit.
Year
2024
Client
Yohanna Gewang
Category
Brand Identity
Product Duration
October - December 2024
Context
Odilia Infinity Corp. is a holding group for luxury spa and wellness sanctuaries and premium gym and fitness brands. Each brand needed its own personality while clearly belonging to one ecosystem.
Concept
A radiant, petal-like emblem that places the group at the centre its brands revolve around, set in a refined palette that adapts to each brand in the ecosystem.
Content
Group identity and brand architecture for the ecosystem brands, signage, reception and spa room graphics, product packaging, amenities and retail bags.
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03
//FAQ
Concerns
BASED IN Bandung,
Indonesia
Graphic Design Studio
Brand Identity Consultant
CCnC Design − Context, Concept & Content; is a design studio focusing on brand design consultancy. Through visual systems, identity design, art direction, and storytelling, we create brands. We maintain proper value and experience while addressing unambiguous responses.
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