Oct 17, 2026 /ID /Industries
Branding F&B: Membangun Brand Kafe dan Restoran yang Diingat
Dari gelas takeaway sampai aplikasi pesan antar: cara membangun brand kafe dan restoran di Indonesia, dengan contoh Imago Hills, Mutu Loka, dan Ayam Simpang…
December 2, 2025
Ayam Simpang Siliwangi
Ayam Simpang Siliwangi is a grilled and fried chicken eatery that has served the same recipes since 2003. We refreshed the brand so its heritage feels warm, lively and ready for a new generation of diners.
Year
2025
Client
Esa
Category
Brand Rejuvenation
Product Duration
October 2025 - January 2026
Context
A long-loved local warung with loyal regulars and a story worth keeping: warisan rasa, sejak duaribu-tiga. The task was to modernise the look without losing the familiarity people come back for.
Concept
A hand-lettered script logo with a rooster emblem, set in warm orange, red and cream. It recalls the classic Indonesian eatery while feeling fresh and confident.
Content
Logo and identity system, storefront signage, staff uniforms and aprons, takeaway boxes and bags, tableware and social media content.
- More Works
- More Works
- More Works
- More Works
- More Works
- More Works
- More Works
- More Works
- More Works
- More Works
03
//FAQ
Concerns
BASED IN Bandung,
Indonesia
Graphic Design Studio
Brand Identity Consultant
CCnC Design − Context, Concept & Content; is a design studio focusing on brand design consultancy. Through visual systems, identity design, art direction, and storytelling, we create brands. We maintain proper value and experience while addressing unambiguous responses.
Related Insights
View all Oct 16, 2026 /EN /Industries
F&B Branding in Indonesia: What Makes a Cafe Brand Memorable
Good coffee is the entry ticket. What makes people return, recommend and photograph a cafe is often the brand.
Oct 15, 2026 /EN /Verbal Identity
One Voice, Two Languages: Building a Bilingual Verbal Identity
Customers read a brand before they study its logo. How to give a brand one personality that sounds native in two languages.