Oct 16, 2026 /EN /Identity Design
Brand Mascots That Work: Designing a Character People Want to Talk About
A logo cannot wave, joke or apologize. A good brand character can. How to design one that works across feeds, packs and chats.
( Context, Concept & Content )
Insights
Notes from the studio on branding, identity and design. Catatan studio seputar branding, identitas, dan desain.
Oct 16, 2026 /EN /Industries
F&B Branding in Indonesia: What Makes a Cafe Brand Memorable
Good coffee is the entry ticket. What makes people return, recommend and photograph a cafe is often the brand.
Oct 16, 2026 /EN /Brand Strategy
Brand Architecture for Holding Groups: Branded House or House of Brands?
When one brand becomes many, how should they relate? The three common models and how to choose, with examples from wellness and hospitality.
Oct 15, 2026 /EN /Verbal Identity
One Voice, Two Languages: Building a Bilingual Verbal Identity
Customers read a brand before they study its logo. How to give a brand one personality that sounds native in two languages.
Oct 15, 2026 /EN /Market Entry
Naming a Brand for Indonesia: Language, Meaning and Cultural Checks
A name has to survive Bahasa Indonesia, regional languages and social media. The checks we use when naming for the Indonesian market.
Oct 15, 2026 /EN /Brand Strategy
Brand Rejuvenation: How Heritage Brands Modernize Without Losing Their Regulars
Between a light refresh and a full rebrand: how to modernize a heritage brand while protecting what loyal customers already love.
Oct 15, 2026 /EN /Industries
Hotel Branding in Indonesia: Designing a Stay From Arrival to Amenities
A hotel brand lives in every step of a stay. How we approach hospitality identities, from wayfinding to the bottle of soap.
Oct 15, 2026 /EN /Market Entry
Entering the Indonesian Market: How to Localize Your Brand Without Losing It
Translation is not localization. How to keep your brand truth while adapting the proof for one of the world's most diverse markets.
Oct 14, 2026 /EN /Working With a Studio
How Much Does Branding Cost in Indonesia? A 2026 Guide for International Companies
Price follows scope. The common branding tiers in Indonesia, public market ranges, and the questions that keep a budget from drifting.